Pacific Northwest College of Art    Portland, OR

MFA CD Shannon Paine Brands Jade Night Market

Part of the revitalization of Portland’s SE 82nd Avenue and a celebration of its communities, the recently-named Jade District is gaining notice. MFA in Collaborative Design student Shannon Paine recently branded Jade Night Market as a solo project. This one-night market featured vendors, artists, entertainers including the Flying Tiger Lion Dance group. Paine serves as chair of the Jade District’s Communications Committee and created the website for the district. In her branding, Paine focused on communicating the family-friendly nature of the market.

The Oregonian sent a photographer to the first Jade Night Market resulting in this photostory, then followed up with this Q&A with one of the organizers.

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